Behind every spotless room and welcoming stay is a hardworking housekeeping team. International Housekeeping Week 2025 is an opportunity to acknowledge and appreciate the dedication, efficiency, and care that hotel housekeepers provide every day. Join Soft Touch Hospitality in honoring these unsung heroes who keep the heart of hospitality running smoothly.

RFID technology is changing how hotels manage towels and linens—cutting losses, saving time, and boosting sustainability. Discover how your property can benefit.

Luxury hotels now offer black makeup towels as part of a premium guest experience. These soft, stain-resistant towels protect linens, support sustainability, and show thoughtful hospitality. Explore Soft Touch® makeup towels that combine eco-friendliness, comfort, and custom branding to elevate every guest stay.

Luxury hotels offer the best resort pool towels because they prioritize guest comfort, brand reputation, and towel quality. Discover what makes these towels so luxurious and how you can source premium hotel pool towels for your property.

Turkish cotton is celebrated for its long fibers, absorbency, and softness. From towels and robes to bedding and bath mats, discover why Turkish cotton is the top choice for luxury hotels, spas, and homes.

Want to impress guests with soft, clean hotel towels every time? Discover expert towel care tips that extend towel life, prevent odors, and maintain a luxury feel. From proper washing methods to storage hacks and guest handling advice—this guide is all you need to keep your towels guest-ready.

Hotel guest supplies go beyond toiletries—they’re the key to guest comfort and satisfaction. From luxury towels and eco-friendly toiletries to slippers and in-room tech, learn what every hotel should provide to ensure a five-star experience.

Makeup towels are a small but impactful addition to any hotel's guest amenities. They protect white linens from stains, enhance room aesthetics, and demonstrate your attention to detail. Discover how investing in these towels can help your hotel reduce costs while enhancing luxury.