Poolside experiences matter—and the towels you offer play a bigger role than you think. Soft Touch® luxury resort pool towels are ultra-soft, highly absorbent, fast-drying, and customizable to your brand. Ideal for spas, beach clubs, and high-end resorts, our towels add elegance, comfort, and practicality to every sun-soaked guest moment.

Luxury hotels now offer black makeup towels as part of a premium guest experience. These soft, stain-resistant towels protect linens, support sustainability, and show thoughtful hospitality. Explore Soft Touch® makeup towels that combine eco-friendliness, comfort, and custom branding to elevate every guest stay.

Hospitality towels are more than a hotel staple—they're key to guest satisfaction. From softness and absorbency to durability and design, the right hotel towels enhance comfort and reflect your property’s standards. Here's how to choose the best ones.